Starting a Marketing Campaign
As I have said occasionally on this blog, one important step in having a great class is selling the class to the students. If they are not convinced that the sacrifice is worth the reward, even the best teacher will have trouble getting the strong effort from them that is needed. Most college students have had plenty of classes over the years that seemed like a total waste of time. They often start each new semester with that cynical expectation. As early as possible, I want to begin selling them on the vital importance of what we are going to be doing. I want to create that positive mindset. I want them to anticipate something special. Thus, although my classes do not begin until January 11, I have already sent out an email or two just to introduce myself and start building momentum for the semester. This morning, I sent out the following email message to my future Intermediate Accounting II students. I want the students to underst...